"Every McCartney needs a Lennon." (Sir John Hegarty)
Seeding and harvesting Organizational Aesthetics
When starting an organizational aesthetics project it does make sense to ask yourself the following questions:
After gaining clarity related to questions 1-3 it will be crucial to refine the perceptive and sensory faculties of the people, and the outcomes of organizational communication by following the structure of The DIALOGOS BeauTree Model (see graphic).
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