Corporate Culture & Organizational Aesthetic

Beauty & Duty

“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” (Max De Pree)

© DIALOGOS Unternehmensberatung GmbH

Exploring the aesthetic side of organizational life to foster knowledge sharing in a meaningful corporate culture


Organizational aesthetic is a novel field of expertise, which has already shown impactful outcomes in daily business. New challenges arising from digitalization and globalization are calling for new leadership mindsets focusing on knowledge sharing to encounter feasible innovation potentials.


To achieve this objective, it is necessary to understand complexity with subtlety when it is about day-to-day business communication in the digital age, as decision making will more and more take place in the context of multi-faceted, often ambiguous realities.


Here, organizational aesthetic serves as effective knowledge catalyst that connects know-how of individuals and concurrently focuses on the practices, skills, and preferences of the people. In this respect, it can be stated that organizational aesthetic facilitates knowledge sharing and discovery of creative potentials. But what does aesthetic  mean?


The term aesthetic is used here in a sense, that refers to all types of sensory perception. This means individuals of an organization do experience aesthetic, when communicating and sharing knowledge. They discover beauty in their thinking, feeling, acting, and reflecting, all of them evoking positive emotions, sense making & motivation.